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Odisha TV or OTV is a regional Odia Indian Cable Television station. It is the flagship channel of the Bhubaneswar-based Odisha Television Network. It was started and promoted by Jagi Mangat Panda. Odisha Television (OTV) is the first private Electronic Media in the state of Odisha. Launched in 1988 in the twin cities of Bhubaneshwar and Cuttack, the channel slowly spread to all major towns of the state. Then it became a source of news, Current Affairs and entertainment for the people of Odisha. It was converted from cable to a satellite channel in December 2006. Odisha Television Ltd is the pioneering media venture that boasts of redefining television viewing in Odisha. An undisputed market leader with four very popular channels (OTV, Odisha Reporter, Desh TV, Tarang TV, Tarang Music, Prarthana TV, and Alankar TV) in its bouquet; the group is more than a household name in the state. OTV, its flagship brand, is known for its free, fair and unbiased news reporting.